Posted on September 24, 2019 by Ina Coury in Events

In this day and age, your product casing can often make or break your brand. Due to this, you have to make sure that you stand out and blow your competition out of the water with your packaging. Of course, this can seem easier said than done, especially when this isn’t something that you are too familiar with. To make sure that you get started on the right track, the following points will be all the guidance that you need:

Complement Your Product

The first thing that you should do when designing custom product packaging, is to focus on your item. Of course, starting with the dimensions is always a good idea. However, you should take one step further. If your item is aesthetically pleasing and is going to be placed on shelves, then have a transparent window can really help. However, if shipping and transport is your main concern, you will have to factor in other variables. In this scenario, you will be more concerned with how to get your item to your clients in perfect condition. This becomes especially important with more fragile goods.

Keep It Hassle-Free

These days, consumers are especially put off by cumbersome casings. For one thing, people have to struggle to open up the casing so that they can get to their item. Furthermore, these tricky packaging often requires more material and most people are against this. So, while your casing should be safe and secure, it should also be easy enough to get open. While this may not seem like such an important factor, keeping this in mind will improve how your customers feel about your product. Thus, this is something that you should keep in mind.

Classic vs. Changing: Know What to Do

Each company has its own brand personality. For some, it is all about keeping things classic and unchanging. For others, their focus is on keeping up with the times. Thus, they need to change with the trends. Now, if your company belongs to the former group, then you should make minimal changes to your casings over time. However, if you fall into the latter category, then you need to stay up to date on the trends. Social media is often a good predictor of what is trending and what isn’t. So, if you want to stay on top of fads, this is a great place to start.

Make It Useful

Imagine if people didn’t have to throw your casing out. What if they could use it as a form of storage for other items? If this were an option for your clients, they would obviously be grateful. What’s more, they would feel like they are getting their money’s worth for what they have bought. This is why you may want to think about future usability with your casing. If possible, try and design them in a way so that they can be utilised over and over again. Such a small gesture will go a long way.

These are the top things to pay attention to when designing your merchandise packaging. Get these right and your designs are sure to be successful